Despite Amazon having the overall advantage in retail e-commerce, consumers prefer Walmart’s storefronts and websites for grocery shopping, according to a Jungle Scout analysis.
According to a survey of more than 1,000 U.S. consumers, 57% prefer to buy at Walmart for groceries, compared to 15% who choose Amazon.com, according to Jungle Scout’s “2022 Amazon vs. Walmart Report.” The Walmart statistic includes 24% of consumers who prefer to buy groceries online and 32% who prefer to do it in-store.
According to research from Austin, Texas-based Jungle Scout, a provider of an e-commerce platform for selling on Amazon, Walmart also receives a thumbs-up from customers as their primary destination for purchases in a variety of other categories seen at the grocery store.
For instance, 34% of respondents said they prefer to purchase at Walmart for alcohol (15% at Walmart.com) as opposed to 12% at Amazon, and 51% choose Walmart for cleaning goods (19% at Walmart.com), as opposed to 18% at Amazon.
The following categories pertaining to grocery stores also gave Walmart the upper hand: For baby care, 32% prefer shopping at Walmart (16% at Walmart.com), compared to 15% at Amazon; for beauty/personal care, 46% prefer Walmart (20% at Walmart.com); for over-the-counter medications, 49% prefer Walmart (20% at Walmart.com); for pet supplies, 43% prefer Walmart (19% at Walmart.com); and for vitamins and supplements, 44% prefer Walmart (18% at Walmart.com), compared to 19% at Amazon.